Private Market Health Choices (PMHC) provides an alternative way of acquiring health insurance for the consumer other than what’s provided through the federal government. This option encourages full control and choice between the individual and his/her agent (insurance professional). The PMHC is a link between you and an agent.
The PMHC helps put options on the table through dialogue with insurance professionals; the government marketplace is not the only way. Private Market Health Choice also helps answer the question why people truly buy health insurance.
Health insurance provides protection and a shield that protects people and their assets. People with assets such as homes and businesses do not buy health insurance because the government told them to. They buy it to guarantee good and prompt attention if they become ill or suffer an accident. They buy it to protect them from catastrophic hospital bills and bankruptcy.